by Transfashion Ind
The Art of Style: BOSS Reveals New Fall/Winter 2019 Campaign
The intersection of art, style and personal expression is at the heart of the BOSS Fall/Winter 2019 campaign, shot by renowned fashion photographer Craig McDean and directed by Fabien Baron.
In line with the artistic theme of this season’s collection, BOSS Curated, we find the campaign cast in a gallery, perusing images of themselves which are being installed for an exhibition. This layered approach, combining portraiture and a changing environment, reflects each individual’s journey towards defining themselves that is an ongoing process of self-reflection.
The accompanying Fall/Winter 2019 campaign film sees static portraits come vividly to life as the boundaries between the gallery space and the artworks on show become blurred.
BOSS Menswear faces Finnlay Davis and Alpha Dia wear modern outerwear and tailoring from the new collection, while BOSS Womenswear muse Sora Choi is joined by Saskia de Brauw to showcase softly tailored dresses, beautifully crafted knits and voluminous coats.
Each look is an expression of curated personal style, perfectly expressed through this innovative new campaign.