BOSS reveals Spring/Summer 2021 collection with livestream on TikTok

On September 25, BOSS revealed an uplifting, colorful and relaxed Spring 21 collection with an outdoor show at the Palazzo del Senato in Milan. Staged before a limited number of guests, the runway show was augmented by a multi-platform global livestream, and a simultaneous live event in China.

The tree-lined Spring 21 runway, set amid the columns of the open-air courtyard, brought architecture and nature into perfect alignment. Every tree from the show space will now be donated to the city of Milan, and cared for by BOSS for two years.

Guests including Suki Waterhouse, Maria Pedraza, Juanjo Almeida, Louis Hofmann, Olivia Palermo, Johannes Huebl, Shirin David, Melissa Satta, S.Pri Noir, Caroline Daur, Leonie Hanne, DilettaBonaiuti, Niki Wu Jie, Andrea Faccio, Candela Pelizza, Marvin-Mario Bahome, Marvin Appiah-Korang, Goodlyne Eric Agossou, Marco Fantini, Christoph Kalbitz, Erika Boldrin, Tamu McPherson, Guido Milani and Cristina Musacchioattended the show in person, while TikTok stars Bryanboy and Nic Kaufmann created content to support the TikTok livestream – a first for a German fashion brand. Walking the runway this season, models included Irina Shayk, Adut Akech, Mica Arganaraz, Nico Potur, Alpha Dia, Leon Dame and Jonas Gloer.

Moment of Renewal

The Spring 21 collection captures the current mood within fashion of creativity and renewal, with a focus on craft, color, and artistry. The work of London-based artist William Farr, which unites flowers with found objects, inspires embroidered and printed pieces, while floral motifs and metal eyelet details are seen throughout the collection.

The show continues a decisive move towards casualization, revealing a sportier, younger vision of the BOSS man and woman. Men’s hoodies, sneakers, drawstring pants, and bomber jackets all find a place on the runway. BOSS dedication to craft is evident, with many materials sourced in southern Germany, while embroidery and laser-cutting draw the eye to the detail of the pieces. Simple shorts, wide-leg pants, and super-soft knits lend the collection a more easygoing feel than ever before. A refreshing palette of blues, vivid emerald and soft rose enhances this new attitude, along with shades of sand, cream, and forest green.