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Stella McCartney x Veuve Clicquot: Turning Grape Waste Into Vegan Luxury
Celebrating a bold step in fashion innovation, Stella McCartney is partnering with Veuve Clicquot to pioneer a grape-based leather that embodies LVMH commitments to sustainability, circularity, and regenerative practices.
Leather’s environmental impact is incredibly high; animal agriculture contributing an estimated 11-17% of the world’s GHG emissions, with 65% of that being from cattle. The next-gen leather alternative, VEGEA, is made of 80% vegetal, renewable and recycled raw elements. All grape stems used are grown regeneratively by Veuve Clicquot at its historical vineyard, and the material is solvent-free, metal-free as well as free from dangerous and toxic substances.
By-products of Veuve Clicquot’s harvest are combined with vegetal oils and natural fibres from agriculture, giving VEGEA a 40% lower impact on global warming as well as a 50% reduction in water usage compared to fossil fuel-based alternatives to leather. Using this highly innovative, regenerative and circular fabric, Stella McCartney has handcrafted six accessories – a selection of which debuted at Summer 2024 runway show during Paris Fashion Week.
Both Stella McCartney and Veuve Clicquot were founded by pioneering women who disrupted and drove change within their respective fields, each rooted in craftsmanship, passion and innovations that created new, better possibilities.
Led by Stella’s passion, the brand aim to inspire others within our industry and beyond to pursue cruelty-free and more sustainable alternatives. Similarly, Madame Clicquot contributed to shaping a modern champagne bottle and invented the riddling table – two innovations that revolutionised the champagne industry, gaining her the title of ‘La Grande Dame de la Champagne’. Over 200 years ago, she purchased the vineyard our material’s grape by-products are harvested from.
Stella McCartney also used the Veuve Clicquot grape-based alternative to craft a capsule of products that includes three iconic Frayme bags, a bottle holder to house Veuve Clicquot Yellow Label and two variations of the signature Elyse sandals – these also have a platform wedge made from recycled cork collected from Veuve Clicquot’s cellars in Reims.
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Celebrating a bold step in fashion innovation, Stella McCartney is partnering with Veuve Clicquot to pioneer a grape-based leather that embodies LVMH commitments to sustainability, circularity, and regenerative practices.
Leather’s environmental impact is incredibly high; animal agriculture contributing an estimated 11-17% of the world’s GHG emissions, with 65% of that being from cattle. The next-gen leather alternative, VEGEA, is made of 80% vegetal, renewable and recycled raw elements. All grape stems used are grown regeneratively by Veuve Clicquot at its historical vineyard, and the material is solvent-free, metal-free as well as free from dangerous and toxic substances.
By-products of Veuve Clicquot’s harvest are combined with vegetal oils and natural fibres from agriculture, giving VEGEA a 40% lower impact on global warming as well as a 50% reduction in water usage compared to fossil fuel-based alternatives to leather. Using this highly innovative, regenerative and circular fabric, Stella McCartney has handcrafted six accessories – a selection of which debuted at Summer 2024 runway show during Paris Fashion Week.
Both Stella McCartney and Veuve Clicquot were founded by pioneering women who disrupted and drove change within their respective fields, each rooted in craftsmanship, passion and innovations that created new, better possibilities.
Led by Stella’s passion, the brand aim to inspire others within our industry and beyond to pursue cruelty-free and more sustainable alternatives. Similarly, Madame Clicquot contributed to shaping a modern champagne bottle and invented the riddling table – two innovations that revolutionised the champagne industry, gaining her the title of ‘La Grande Dame de la Champagne’. Over 200 years ago, she purchased the vineyard our material’s grape by-products are harvested from.
Stella McCartney also used the Veuve Clicquot grape-based alternative to craft a capsule of products that includes three iconic Frayme bags, a bottle holder to house Veuve Clicquot Yellow Label and two variations of the signature Elyse sandals – these also have a platform wedge made from recycled cork collected from Veuve Clicquot’s cellars in Reims.
Article source: click here
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