CANALI – Inner Beauty Spring Summer 2023

Canali’s Spring Summer 2023 campaign translates into a second chapter of Inner Beauty platform, a message of positivity, integrity, and respect towards others and nature that was first introduced in the Fall Winter 2022 campaign.

Canali became, and continues to be, an illustrative example of the renewed form of gentlemen in today’s challenging world–kind, warm, generous, and caring-looking for harmony around himself and those who surround him; a story of how their choices and actions,driven by their positive natured values, let them shine through.

The Spring Summer 2023 campaign now reveals an evolution of the first Inner Beauty message. While the first chapter took place in Torino, the second chapter now settles on the Italian Riviera, where rich storytelling takes place through relatable gestures and contexts led by Canali’s exemplary gentlemen amidst the coastal town Camogli.

Inner Beauty is visibly portrayed through humane, altruistic actions and thus amplified while clothed in Canali garments, those that allow each personality to radiate. In the latest campaign, the viewer may perceive the next phase of the Inner Beauty concept as a state of mind of one’s values and a growth of Canali’s product offerings among sartorial pieces and luxury leisurewear.

Continuously, Canali dives deeper into a narrative about embracing profound moments within family life and relationships, recalling the message of positivity towards those around you introduced in the first chapter.

Inner Beauty is demonstrated through familial bonds, close brotherly friendships, romantic partnerships, and caring for one’s parents, grandparents, and nature. Men are photographed offering a helping hand, embracing their partner, dancing with their mother,connecting with their children ,and tending to their natural environment.

The story magnifies the significance of one’s compassionate actions derived from their inner values, a beauty from within. The latest SS23 campaign is lensed through a lifestyle and fashion approach, transitioning from a documentary direction.

Photographer Sonia Szostak captures an idyllic, aspirational narrative of Inner Beauty using soft, cinematic lighting and colors heightened by the pastel-hued collection and Ligurian settings.

The casting, representing Canali’s diverse, reformed gentlemen, plays an integral part in putting kind, empathetic values into action throughout the campaign film and visuals, further deepening Canali’s compassionate message of self-betterment for the greater good.