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STELLA McCartney and Chopra Foundation Launch Healing Power of Horses Campaign
Stella McCartney and Chopra Foundation have joined forces to support next-generation mental health and well-being by raising awareness of equine therapy.
The initiative is an inspiration from the Winter 2023 Horse Power campaign, and it includes the world’s most extensive equine-assisted therapy directory, a dedicated educational platform, and storytelling featuring Stella McCartney, Deepak Chopra, Kendall Jenner, and other positive changemakers. The campaign will raise funds for the Chopra Foundation and equine therapy centers.
Since her early childhood until now, Stella has had a lifelong love and respect for horses. With her adoration towards horses and having seen the impact of the pandemic – she has turned to horses as a source of healing, supported by scientific research known as Equine Assisted Therapy. This treatment can include caring for, riding, training, and interacting with horses, and it has shown results in reducing mental health issues such as depression and anxiety. Studies have indicated its effectiveness across age groups; adolescents with depression and anxiety have shown a 60% improvement in symptoms after a 12-week program, while 80% of veterans with PTSD reported a significant reduction in symptoms.
Interacting with horses creates a non-judgmental environment for human self-expression and has been shown to reduce anxiety, lower blood pressure and decrease stress, whilst improving interpersonal skills, enhancing self-esteem and confidence, and increasing mindfulness and presence.
The collaboration is rooted in a chance meeting between Stella met Deepak Chopra last year, where she was immediately inspired to get involved with his Chopra Foundation and the work it is doing to support adolescent mental health.
We all need a helping hand sometimes, and I want to make people more aware of the benefits of equine therapy and connect them to it. I knew Deepak and his incredible foundation were the perfect partners to help carry that message to the world,”
said Stella McCartney
Stella McCartney and Chopra Foundation have joined forces to support next-generation mental health and well-being by raising awareness of equine therapy.
The initiative is an inspiration from the Winter 2023 Horse Power campaign, and it includes the world’s most extensive equine-assisted therapy directory, a dedicated educational platform, and storytelling featuring Stella McCartney, Deepak Chopra, Kendall Jenner, and other positive changemakers. The campaign will raise funds for the Chopra Foundation and equine therapy centers.
Since her early childhood until now, Stella has had a lifelong love and respect for horses. With her adoration towards horses and having seen the impact of the pandemic – she has turned to horses as a source of healing, supported by scientific research known as Equine Assisted Therapy. This treatment can include caring for, riding, training, and interacting with horses, and it has shown results in reducing mental health issues such as depression and anxiety. Studies have indicated its effectiveness across age groups; adolescents with depression and anxiety have shown a 60% improvement in symptoms after a 12-week program, while 80% of veterans with PTSD reported a significant reduction in symptoms.
Interacting with horses creates a non-judgmental environment for human self-expression and has been shown to reduce anxiety, lower blood pressure and decrease stress, whilst improving interpersonal skills, enhancing self-esteem and confidence, and increasing mindfulness and presence.
The collaboration is rooted in a chance meeting between Stella met Deepak Chopra last year, where she was immediately inspired to get involved with his Chopra Foundation and the work it is doing to support adolescent mental health.
We all need a helping hand sometimes, and I want to make people more aware of the benefits of equine therapy and connect them to it. I knew Deepak and his incredible foundation were the perfect partners to help carry that message to the world,”
said Stella McCartney
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